We gave Patagonia’s everyday clothing a new reason to be.
We worked with Patagonia loyalists and the brand's in-house creative team to develop Worn Wear, an integrated brand campaign that boosted year-over-year sales by 43% and created deeper connection to Patagonia’s activist roots.
"Jeb and team helped us turn an idea no more complex than a blog post into a multichannel, multiyear commitment to change the way our customers relate to their clothes."
VINCENT STANLEY
VP Patagonia Marketing & Communications
We developed Avery Brewing Company's Beer First position and tagline.
In a category facing a crisis of its authenticity, we knew Avery had to double down on its simple (but unarticulated) “Beer First” worldview. We worked with a community of Avery consumers to develop an "anti-marketing" approach to marketing, and with our friends at Honeymoon created new logo, tagline, packaging, identity and marketing across the brewery.
“Jeb and his team took the time to understand us and our brand, and designed a process to meet our unique needs instead of a one-size-fits-all approach. The strategy was dead on. You rejuvenate and inspire me and all our peeps every time we meet!”
ADAM AVERY
Founder & CEO, Avery Brewing Company
We shaped Taos's
brand reinvention.
In the midst of a multi-year initiative to upgrade its amenities, the iconoclastic ski mountain also wanted to upgrade its brand. We connected Taos’s leadership with a passionate tribe of destination market skiers to ground the brand in a commitment to a more Pure Experience. The brand’s position fueled a reinvention in everything from the tone of Taos’s communication to the resort’s expansion plans, to the experience it chose to create.
"You guys have a great process and a knack for asking the right questions and finding unique angles to position a brand. Crowd Immersion is a sharp, efficient approach to strategic development that puts consumer insight front-and-center — something every brand would be smart to do.”
DAVID NORDEN
Chief Executive Officer, Taos Ski Valley
We gave Eddie Bauer's guides more consumer relevance.
We helped Eddie Bauer’s in-house creative team collaborate with core Eddie Bauer consumers to the value and meaning of the brand's relationship with outdoor guides. Our insight helped refine the program and its tagline, “guide built, guide tested” to be more meaningful to consumers and differentiating in the category.
"Jeb and his team changed the way Eddie Bauer engaged consumers. From complicated, large-scale, expensive and time-consuming... to affordable, efficient, meaningful and immediately-actionable."
KRISTEN ELLIOT
Director, Brand Marketing & PR, Eddie Bauer
We grounded the American Mountain Guides in a new brand position.
Faced with increasing enrollment but decreasing satisfaction among its core customers, the AMGA hired us to develop a new mission and vision for the brand. We then rolled out a new logo, brand identity and the brand's first State of the Guiding Industry report.
“Jeb and his team used insight and empathy to develop a brand that mattered to our members and created value for corporate partners, then brought it to life with a new brand identity and logos. It was a game changer for the AMGA, and our members, board and folks in the outdoor industry continue to talk about it. I’d recommend their process to any brand.”
BETSY WINTER
Executive Director, AMGA
We created Patagonia's first ever beer.
In partnership with New Belgium Brewing, we created California Route, a tawny, "California Common" lager with a malty character, earthy hops and a taste for far-off places. It sold out in about a day. (Not that we're taking credit -- Patagonia could bottle muddy water and people would kill for it.)
We developed a consumer engagement strategy and content for Run.com's running retailers.
Through back-and-forth with Run.com customers and retailers, we created a unique training program, a proprietary philosophy around training, and smart ways to engage entry-level runners in the Run.com community.
We designed digital engagement strategies for Dove skincare consumers in five countries -- in just six weeks.
We gathered communities of 20 women in each market and developed separate strategies that provided culturally-relevant direction for driving product engagement and social commerce across key channels in each country.
Work with us
We partner with agencies to provide fast insight and strategy.
We work directly with brands to develop new products and create winning brand strategies.
We work with in-house creative teams to deliver strategic guidance and insight.