Crowd Immersion
A co-creative research methodology that leverages the tools and platforms of modern creativity to gather deep ethnographic and data-driven insight.
GREATER DEPTH
Participating on their own terms and schedules, without an audience of researchers or focus group participants, people feel more free to open up, revealing tensions a brand can leverage.
MORE WITH LESS
Eliminating travel and recruit allows us to focus on insight and strategy, delivering more of what the brand needs in less time.
FLEXIBLE ENGAGEMENT
Once we have a crowd in place we can re-engage them over and over without re-recruiting (and we can always augment if we choose). There’s a lot of power in asking people to help in the process of developing the brand and its products.
A Global Network
Our network is largest in the United States, and includes people around the world, available for on-demand insight and co-creation.
An Award-Winning Team
Jeb Tilly
Jeb has led award-winning strategy and insight projects for companies including Patagonia, The North Face, Local Motors, Hershey’s, Intel, Starbucks, Unilever, Sara Lee, Kraft Macaroni and Cheese, Domino's, and Pernod Ricard.
Colorado, USA
Sara Close
Michael Leventhal
Quantitative expert with 25+ years in consumer insights and sales forecasting, and experience researching multiple product categories in over 20 countries. MBA in Sustainable Business Practices.
Colorado, USA
Project leader and strategist with experience building and working with custom communities to develop insights and implications to guide brand development, creative strategy and integrated marketing.
Montana, USA
Ade Tiamiyu
Design, technology and project support. Unbeatable Optimism.
Lagos, Nigeria
Tony Calcao
Former ECD at Boulder-based ad agency Crispin, Porter & Bogusky with experience building brands around everything from underwear to Jell-O. Nice guy.
Colorado, USA.
Erica David
Strategy Director with a specialty in cultural and category insight, and more than a decade of agency and big brand experience. PhD in anthropology and cultural studies.
Texas, USA.
Work with us
We partner with agencies to provide fast insight and strategy.
We work directly with brands to develop new products and create winning brand strategies.
We work with in-house creative teams to deliver strategic guidance and insight.